Have you fallen into the trap of doing what’s easy, but useless? Maybe you have – or maybe you haven’t really thought about it. It’s time! I’ll show you mine if you show me yours.
Here’s mine: I spend about an hour on Twitter every day, and I have more than 9,373 followers. I schedule Tweets, read Tweets, follow links, and follow Tweeps. Why? It’s a marketing tool; I want to build “brand awareness” and increase traffic to my Blossom blog.
Does it work? Nope. I get 5 visitors a week from Twitter. If I’m lucky.
But Pinterest, on the other hand…I only have 440 followers. Except for posting my images, I spend no time on Pinterest. I wave it away like a pesky mosquito.
And yet I more than 300 visitors a day from Pinterest. 300 clicks A DAY.
So what the heck am I doing? Why am I banging my head against the brick wall of Twitter? Because Twitter is easy. It requires no effort and no engagement. And I have somehow fallen into a “Twitter habit.”
I have fallen into the trap of doing what’s easy, but useless. Dead blossoms.
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Here’s another one: I taught myself how to play the flute three years ago, and I practice almost every morning. I know that scales and arpeggios are crucial to my practice because they teach me about proper fingering, breathing, and timing.
Yet what do I play most often? The theme song From Mash, and The Candy Man. I love playing those songs, but they don’t stretch me. They’re fun, but o so easy. Again…no effort, no engagement. No growth.
What dead blossoms are you nurturing?
Twitter and The Candy Man are the dead blossoms I nurture almost every single day. I am wasting my time, which means I’m wasting my life.
Don’t be like me. Don’t fool yourself anymore. Your life is too precious to waste.
Maybe your “dead blossom” is a boring job, an unhealthy relationship, or a time-sucking preoccupation with Facebook. Or maybe it’s something you’re NOT doing, such as taking a painting class, joining a hiking group, or reading that book on finding your authentic self.
How to stop nurturing the useless
- Replace death with life. For me, this means getting rid of Hootsuite because it makes Twitter too tempting. Instead, I will visit Pinterest every time I get the urge to Tweet. Pinterest is a life-giving activity because it takes me closer to my purpose, which is to Blossom.
- Be accountable to someone who will follow up with you. For me, it’s my husband Bruce. Last night I “confessed” my Twitter time-suck, and from now on I will tell him how I’m blooming on Pinterest. Just knowing I have to tell him how I spent my social media time makes me want to pin, not tweet.
If it is important to you, you will find a way. If it’s not, you’ll find an excuse.
As always, I welcome your thoughts! I can’t offer advice, but I’m always happy to hear from you.
Blessings and Blossoms,
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