Writing Blog Posts That Readers Find – Keyword Optimization Tips

To be successful, bloggers need to write blog posts that readers can actually find! These keyword optimization tips (search engine optimization, or SEO) are from author, copywriter, and web writing expert Jon Wuebben. He recently wrote a book about web writing, called Content Rich: Writing Your Way to Wealth on the Web.

Here’s a brief review of Wuebben’s book:

Content Rich is just about the perfect resource for anyone looking to create great copy for their web site,” says Andy Beal of Marketing Pilgrim. “It tackles all you need to know about creating persuasive copy and how to optimize for Google, so your writing gets noticed.”

And, here’s a chance to win copies of Wuebben’s web writing book – all you need to do is leave a comment below (about anything: keyword optimization tips, writing, blogging, or life in general!). We’ll randomly pick three winners on Saturday April 11, and Wuebben will send them copies of Content Rich: Writing Your Way to Wealth on the Web. (Note: this offer is now expired).

Okay, are you ready to write blog posts that readers can actually find? Here are Wuebben’s web writing tips…

Search Engine Optimization for Web Writing

First, here’s a quick tip from Problogger Darren Rowse about writing a blog post or article for the web:

“Identify a few keywords for your article that you’re hoping will get indexed highly by Google,” says Rowse. “Don’t pick too many but consider the question ‘how do I want people to find this post in Search Engines?’ What will they type into Google if they want information on the topic? The answer to this question will give you a hint as to what words you’ll want to see repeated throughout your article a number of times.” (from “Search Engine Optimization Tips for Blogs – Using Keywords“).

Jon Wuebben’s 3 Keyword Optimization Tips

1. Check your meta tags.  If this is a foreign concept to you, don’t worry. It is for many bloggers and website owners. But, it’s very important for improving your search engine ranking. Go to each page of your site, right click on the page, select “view source code” and look for the words “META” near the top of the page. Look for the Title tag and Description tag. Here’s where you’ll use your important keyword phrases, and they should be different for every page on your site. I recommend 2-3 unique keyword phrases/page tailored to what that page is about. For each page, use the same keyword phrases in the title tag (usually just the phrases listed, separated by a “|” symbol) as you would in the description tag. The description tag should be a brief one sentence explanation of what the page is about.

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2. Check your competitors’ sites. What do the blog posts and articles look like on those other sites? Would you buy from them if you were a customer? If their copy isn’t that great, well then good for you…your site may have the advantage. While you are there, check their Meta tags too. You’ll discover some very interesting free information there! Not sure who your competitors are? Google your keyword phrases to find out!

3. Use Wordtracker’s free keyword tool. If you are new to the whole keyword research thing, finding the best keywords for your blog or website and increasing your traffic with WordTracker is an easy first step. I use it a lot myself…it’s simple and free. There are lots of good keyword research tools out there, but these guys have been around the longest and capture some great data.

Doing these three things will go a long way to putting you on the right path for search engine optimization, higher rankings and more readers for your blog!

If you have questions or thoughts on writing blog posts that readers find or other types of web writing, please comment below…

For more info about Jon Wuebben, go to ContentRich.com

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Again….good luck!

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16 thoughts on “Writing Blog Posts That Readers Find – Keyword Optimization Tips

  • Laurie PK

    Congratulations Lori, Lisa DeLuca, and Nancy!

    I put everyone’s name in a hat, and you three are the lucky winners of Wuebben’s book, “Content Rich: Writing Your Way to Wealth on the Web”. I’ll email you three individually, and will send Jon Wuebben your email addy’s, so he can send you copies.

    Thanks for your comments, and for participating in this contest 🙂

    Laurie PK’s last blog post..10 Tips for Eating Healthy While Working From Home

  • Heidi Lowry

    Great tips! I just got into web writing and this will really make an impact. Adds more to my blog to-do list, but I like it. 🙂

  • Kristin

    I work for a retail catalog that thrives online as well- thanks to SEO. This information is especially important today, when the entire world is online. Thanks for sharing these great tips!

  • Tumblemoose

    Hi Laurie and Jon,

    Thanks for putting these out there in simple terms that even us non-techie knuckleheads can even understand.

    OK, so now I have a project for his weekend.



  • Lisa DeLuca

    I would love to read a copy of this book. SEO is tricky. Doing research on keywords and then just googling the keywords to check out the competition helps. This way you can try to find a more narrow unique phrase. Still, some posts perform well and some don’t, regardless of the research.

  • Lori

    I like Darren’s simple advice:
    “What will they type into Google if they want information on the topic?”
    I tend to ask myself that question for each web article I write.

  • Angela England

    The ABC’s of Keyword Optimization are – Titles, Subheadings, and Narrowing Your Focus. 🙂

    I posted a blog post on my site about SEO tips that had been tweeted on a twitter party and it was funny to watch people try to narrow it down to 140 characters. And here we have a whole book! I’m eager to read it!

    Angela <