Blogging > Making Money > 10 Types of Blogs That Do — and Do Not — Make Money

10 Types of Blogs That Do — and Do Not — Make Money

What types of blog niches make money? A freelance writer recently asked how my blogs are doing financially. She wants to start blogging but knows it’s a huge time commitment. She also heard that it’s impossible to make money writing for your own blogs.

I heard the same rumor! Many professional SEO (search engine optimization) professionals, blog experts and online writers say that blogging is the side business. The “real” business is selling a service or project; the blog simply drives traffic to the thing you’re selling.


This has not been my experience. I started my “Quips and Tips” blogs in 2008, and have been earning money as a blogger for more than 10 years. I’ve experimented with more than a dozen different types of blogs, and know which ones make money. I also tried co-blogging (blogging with a partner), creating specialized blogs (such as The Dog Blog), and even hiring writers to write blog posts.

Yes, certain types of blogs and blog niches make more money than others. Even more important is that certain types of blog posts make money! This is exciting because it doesn’t force writers to blog about things that don’t interest them. We don’t have to start a specific type of blog to make money.

“I’ve been playing with different ways to make money off my blogs for the last couple years,” says Shae on 6 Tips for Starting a Self-Help or Inspirational Blog. “Despite trying everything, the two places I still make the most from are Google and Amazon. I tried Commission Junction and in three years made about $50. Google Adsense is so easy to use and seems to produce the best results. I think making money blogging depends on consistency.”

Yes, it’s important to blog consistently; Google likes websites and blogs that are updated often with fresh content. But there’s more to the story. I essentially stopped blogging for a full year so I could work at Big Brothers/Big Sisters (the non-profit mentoring organization). I also wanted to go back to school to pursue my MSW (Master of Social Work). I stopped blogging full-time for that year, and still earned around $60,000.

Here’s the general breakdown of my blog earnings for that year:

  • Google Adsense $20,475.55 (CAD)
  • ebooks & Suite101 earnings $11,309.12 (US)
  • ClickBank, ShareaSale, Mort Fertel, and Amazon $31,905.65 (US)

If you want to know how I did it, read How Do Bloggers Make Money? How My Blogs Pay the Bills.

The take-away? Making money blogging doesn’t just depend on the type of blog or even how often the content is updated. There are many, many more factors involved. Earning a sustainable full-time living as a blogger is a full-time job.

10 Types of Blogs That Do — and Do Not — Make Money

What Types of Blogs Earn the Most Money
  1. Fashion – A fashion blog has the potential to make a lot of money, but it’s extremely competitive. This is the type of blog that women who love shopping, clothes and fashion trends want to start. A fashion blog never appealed to me, but if I were to start this type of blog to make money, I’d focus on at least two niches. A fashion accessories blog for women 50+, for instance, or a female lawyer’s clothing blog (which actually exists! A lady lawyer started a niche clothing blog for her peers; it’s very profitable).
  2. Entertainment – An entertainment blog doesn’t solve problems for readers. Thus, it’s not a blog niche that makes money.
  3. News and Politics – A current affairs-type blog also does not solve readers’ problems…and thus writing about news and politics does not make money for bloggers. Unless, of course, they’re freelance journalists who use their blog to find article ideas to write for magazines and newspapers. But this isn’t a blog niche that makes money on its own.
  4. Communication/Writing/Blogging – Some bloggers claim that online writing and blogging blogs are good ways to make money. It never worked for me! Quips and Tips for Successful Writers was never a financially profitable blog, but I love writing about writing and blogging so I’ve stuck with it. It’s emotionally rewarding 🙂
  5. Social Media – Yes, a social media blog can be a very profitable way to make money blogging. But, this is a competitive niche. It may also be difficult to keep coming up with blog posts that solve readers’ problems.
  6. Environment – An environmentalist can start a niche-specific blog and make money, but it really depends on the topics she tackles. She’d have to start a blog that addresses a felt need or real problem readers face – and that she can help solve. Otherwise she won’t earn enough to pay the website fees.
  7. Business and Employment – Business and job websites – especially if they help readers find work, get organized, stay motivated and productive, save time at work, etc – are definitely the types of blogs that make money. The problem is that this, too, is a highly competitive niche. Refer to the first type of blog (fashion) for a tip on how to deal with that problem.
  8. Lifestyle – It’s very hard to make money with a general lifestyle blog. I tried with Quips and Tips for Achieving Your Goals (one of my first blogs), and quickly realized I needed to drill down into a specific type of blog or niche if I wanted to make money.
  9. Hobby – It depends on the hobby, but generally speaking hobby blogs can be extremely profitable. For example, a photography blog helps readers take better photos, find and use good equipment, and connect with other photographers (which Darren Rowse of ProBlogger has been doing for over 15 years; he makes millions of dollars).
  10. Health – Can your physical or emotional health become a type of blog that makes money? It depends on the topic and how well it solves reader’s problems. Health blogging is incredibly competitive, which decreases your chances of being found on the internet. My infertility blog did really well for a long time, but I abandoned it because I’m not interested in writing about infertility. I’m also not a health expert, and didn’t feel comfortable writing about reproductive issues.

My most successful blog is Quips and Tips for Love and Relationships, because love and relationships are at the forefront of most people’s lives. Love and relationships are a felt need that readers need help with.


Three things you need to know about the types of blogs that make money:

  1. The most profitable types of blogs are in a specific niche.
  2. The most interesting blogs combine two or more specific types of niches, topics, or audiences (eg, a fashion blog for male lawyers, or an online writing community for females over 60 who are starting their first blog).
  3. The most profitable and popular blog posts help readers solve a specific problem. For example, 8 Ideas for Halloween Blog Posts and Magazine Articles is popular every September and October.

If you’ve been researching the best type of blog to start, you’ve already been advised to write about things you love. The more passionate you are, the more vibrant and alive your writing will be! And the easier it’ll be to keep blogging even when you’re tired and unmotivated.

Another thing you need to know…

Choosing the right type of blog is just the beginning. More important than what you blog about is writing posts that are consistently found by readers is a whole new ball game.

10 Types of Blogs That Do — and Do Not — Make Money

Read books like Platform: Get Noticed in a Noisy World by Michael Hyatt. Learn how popular bloggers, best-selling authors, public speakers, entrepreneurs, musicians, and other creative types write blog posts and keep readers.

Remember that if you’re relying on the most popular blog posts to tell you how to blog, then you’re just doing what everybody else does. And that won’t put you ahead of the game.

The most important thing is to solve readers’ problems — and offer resources that they need! Starting a specific type of blog is less important than helping people find solutions to their problems. For more specific tips on monetizing your blog, read 10 Tips for Making Money Blogging.

Enjoy your journey as a blogger. Make it interesting, fun, meaningful and heartfelt. Then it won’t matter how much money you make or what type of blog you start! You’ll love what you do.

*

Need encouragement? Get my free weekly "Echoes of Joy"!

* indicates required



Leave a Reply

Your email address will not be published. Required fields are marked *

24 thoughts on “10 Types of Blogs That Do — and Do Not — Make Money”

  1. It doesn’t matter what type of blog you start or which ones “the experts” say earn the most money. All that matters is getting more blog traffic.

    I’m closing down one of my old blogs. Here is the content of one of my past posts, about getting more traffic regardless of what type of blog you start. These steps will improve the chance that surfers find your Web site or blog, which will increase the money you earn as a blogger.

    Sharing with you here, so my tips don’t get wasted 🙂

    1. Understand Search Engine Optimization (SEO): Search engine optimization is the process of optimizing Web site content and structure in order to improve ranking position in the organic results of search engines such as Google, Yahoo!, MSN Live and Ask.com. Generally, the higher a listing appears on the search engine results pages (SERPs), the more Internet users will see it and visit the Web site or blog. Each search engine’s algorithm is different, and SEO can be a very complex, time-consuming (and often expensive) undertaking.

    2. Know – and use – relevant keywords. What types of words would someone use to describe the content on your Web site or blog? What types of words would they use to try to find your blog post? Figure out what these are, and use them in your editorial content (but don’t overdo it because search engines are on the lookout for keyword “stuffing.” Online writers need to balance good writing with getting more blog traffic).

    3. Find the single most important word or key phrase. Here’s a simple exercise to help quickly and easily focus on the most valuable keywords for your particular content, product or service:  What is the SINGLE WORD that would describe the content? Next, select three words to describe what someone would learn from your article or content. Try to use these words in the H1 (heading) of your Web page and in the content of the blog post. This is another tip for search engine optimization that will help you promote your blog.

    4. Explore Google Sets. A cool tool to help determine a short list of related keywords from a few words is Google Sets. For Web pages, commonly misspelled words can be valuable terms for use in the Meta tags, covered below.

    5. Keep your blog up-to-date. Regularly edited pages have higher relevancy than stale old pages. Search engines will visit changed pages more frequently than unchanged pages. They will cache updates faster, giving the content higher placement in the SERP. To get a steady stream of blog traffic, make time to edit your old blog posts.

    6. Remove or update all outdated information on your blog. Check your site monthly for old or expired content, broken links, or tired information and replace it with updated content. Another blogging tip is to add a footer, such as “This page was last updated on ,” at the bottom of your content pages, or make sure a “posted date” appears on your blog. It’s important to show readers when the content was created.

    7. Build content and cross link your blog posts. A continually growing page count will boost your organic (free) results, so add content to your blog regularly. Search engines also consider the amount of inbound and internal links to content relevant to the keyword the searcher uses. A regular cross-linking strategy can therefore improve your SERP results….so make friends with other online writers!

    8. Socialize with other writers through Twitter, forums, Facebook, etc. Develop a relationship with companies related to your site and industry, as well as other bloggers or online writers. Encourage them to link to your content. Find resources your readers would use and link to them. Link only to sites with relevant, high-quality content.

    9. Post on related forums and blogs with similar types of content, especialy if they offer links back to your site. This increases your back links, which will help you get more blog traffic. And, forum posts help the search engines understand that your site is popular and influential, which will increase search engine optimization rankings and boost traffic to your blog.

    10. Learn the PageRanks of each page on your site. Read about PageRank and what it means to your site by doing a search for more information. This information is valuable to you if you are getting links from other sites, since pages with higher PageRank will provide more ‘juice’ to the pages they link to. ‘Juice’ travels from the linking site to the linked site. (Updated blogging tip: PageRank has become less influential as a way to get more traffic, so this step is low priority.)

    11. Don’t ignore your blog tags. Although not as influential as they once were, Meta tags are off-page text content that help the search engines understand and rank your pages. Add Meta Title, Description, and keyword tags to all your site pages. Make sure your Meta tags are unique from page to page to match your visible content and emphasize your best converting keywords.

    12. Describe your images briefly in the image Alt tags. To get more blog traffic, use your most relevant keywords in a natural way. Good online writers can insert keywords that are nearly invisible to the reader, yet highly effective. Some very nondescript pages have been known to rank consistently in the top three for organic search results using little else than this one technique. Also, use captions with your images that contain keywords.

    13. Avoid splashy graphics for headlines or fancy text. Text built as graphics can look nice and splashy, but if they are keywords, they should be built as plain text…otherwise they are invisible to the search engines.

    These tips for getting more traffic aren’t for any one specific type of blog. They apply to all bloggers.

    Cheers,
    Dan Lozano

  2. great list. love the ideas.. I am actually doing the same ” helping people by solving their problems” and i hope that i can get enough money now. *finger-cross*

  3. Great list of the types of blogs that helps the people to earn money, I didn’t know that political blogs also can make money. Thanks for this great list!