These tips for promoting your book are free – but they still require effort! The right marketing tips will help you avoid paying money to PR companies and publicists – and these tips are for authors who have more time than money.

First, remember: “Success isn’t always an immediate change.” ~ Dirk Matson.

None of these services guarantee that your book will be an overnight success, but at least they offer you a free platform to connect with other professionals and to show off your writing talent.

A fantastic resource for book promotion is Plug Your Book! Online Book Marketing for Authors, Book Publicity Through Social Networking.

6 Book Marketing Tips

If you self-published your book or hired a publishing company to transform your manuscript into a professional looking paperback, chances are you don’t have a lot of money left over for promotion and marketing!

In this economic crisis, many well-established publicists and authors are realizing how hard it is for new authors -especially those who self-published their work – to promote books. So, they’re offering inexpensive, and in some cases, free book promotional services to struggling authors.

Here is a list of six legitimate online resources that offers free and inexpensive services to authors.

My Blog Guest

Owned and operated by Ann Smarty, a well-established blogger and social media expert, My Blog Guest is a forum that includes blogging jobs and guest posting opportunities. You can even upload articles onto their article database. This is a great place to promote your book for free. The people are very friendly and are open to  featuring posts, written by unknown writers, on their blogs. All you need is an active blog and a creative mind. You don’t have to pay to join and participate on the forum. However, Smarty does offer paid options for writers who want more exposure.

Blogger Link Up

Blogger Link Up is an ingenious service created by Cathy Stucker. This is a completely free service that offers you the chance to build your network of contacts, increase traffic to your blog and generate buzz about your book. All you have to do is submit your full name and email, and Stucker will send you three emails a week (Monday, Wednesday and Friday), with a list of bloggers seeking guest posts and bloggers offering guest posts. This book promotion tip will help you network and connect with other writers .

HARO – Help a Reporter Out

HARO (Help A Reporter Out) was created by Peter Shankman with the intention to help journalists find the right sources on demand and experts to pitch story ideas to journalists. HARO is completely free. All you have to do is create an account and choose your area of expertise. You will then receive emails three times a day, Monday through Friday. It is up to you to read through every HARO email and to respond to requests that match your area of expertise. How is this a way to promote your book for free? If the journalist choose to use you as a source, you can add your book to your bio.

Pitch Rate

Pitch Rate offers the same services as HARO. However, Pitch Rate offers you more options than HARO. You can create a profile which will be attached to every query you make and you can upload articles onto the Pitch Rate article directory. Pitch Rate even offers a wide variety of categories, which is good for book authors. This site is also free of charge. The more visible and “exposed” you are, the more books you’ll promote and sell!

The Breakthrough Bookstore

The Breakthrough Bookstore, owned and operated by Dannye Williamsen, a self-published author herself, is a marketplace for self-published authors. You can have your book listed on this site for free as long as it is available on Amazon. Williamsen also offers inexpensive services to authors who would like to have their book featured on the website. This a great way not only to promote your book for free, but also to support other self-published authors.

Emerging Novelists

Created by award winning novelist, Michael Murphy, Emerging Novelists is a website that is dedicated to promoting new literary talent. Right now, however, he is only open to featuring works of traditionally published authors.

None of these services will boost your book sales to the best-selling rank in a short time. You have to work at building the right connections, like you would in any other industry. However, with a good work ethic, positive attitude and sharp intuition, you will become the successful writer you’ve always dreamed of becoming!

Have you written a book – and how do you promote it? Comments welcome below!

About the author: Deanna Proach is a novelist. Her first novel, Day of Revenge, a historical suspense set in revolutionary France was released by Inkwater Press. She currently resides in Sechelt, British Columbia, where she is working on her second novel, ‘To be Maria’.

Deanna also wrote Should You Hire a Book Promotion Company to Promote Your Book?, for Quips & Tips for Successful Writers.


Leave a Reply

Your email address will not be published. Required fields are marked *

19 thoughts on “6 Ways to Promote Your Book for Free Online”

  1. A big thank to you Laurie for your book marketing tips that I certainly will be following up. I recently self-published my first free verse poetry book called, “Times in my life” available on These poems have been written in the theme of “Time”. There are six chapters on lovely, inspirational, spiritual, confusing, hurtful and grieving times. I wrestle with the large questions of life, childhood, travel, self-image, being a single mum, nursing, social work, changing careers midlife, empty nest, dealing with loss and grief and the rewards of living an authentic life. Please feel free to check out my book which I am selling at a reasonable price and would love you to follow me on Amazon as I have other books coming out soon and not just in poetry.
    “Times in my Life: Collection of Free Verse Poetry”

  2. I just published a book called Once a Cheater not always a Cheater it is available as an e-book, it’s a self-help book helping people to deal with cheating in their relationships, and gives insight that your friends might not give you, and help you to make the right choices in your relationship.

  3. Melissa Diane Hudson

    They say, “Hell hath no fury like a woman scorned and a deranged man is more poisonous than the venom in a snake”. My new book, “MIDNIGHT CREEPING, EARLY MORNING REAPING” sounds a call to all cheaters and adulterers that what they do in the dark may not bring them back to the light. The novel is released worldwide on February 23, 2013 and can now be found at Barnes & Noble.

  4. I have Just written A Book Called Loving The Addict . Based on my true story.
    This book contains love, lust, sex, violence , obsession, betrayal, deceit, drug lords, drug and alcohol addiction, police chases, thievery , physical, and emotional abuse, hostage situation, and ultimately my survival . My book is due out December 3, 2012 and will be available in all the major book stores, online book retailers, e-book, and my website My website will contain a weekly Blog for people to contact me and share their stories, along with Resources all over the world for women to contact if they are in an abusive situation.
    To protect myself and my family my name and those in the book have been changed.

  5. I clicked on the Breakthrough Bookstore, but the link was broken. Also,I have written a book for spouses of bipolar disorder, from a Biblical perspective through Kindle and Amazon(Called In Sickness and In Health By Jen Campbell). Since this is such a niche market, wondering what the best approach to promotion might be? I am self published and very new to all this!

  6. Today, book marketing is primarily Internet based. Just look at the number of book buyers who state that the Internet is the primary research tool used to make book buying decisions. That changes the strategy from an old-school outbound ‘yell and tell’ strategy to an inbound, search engine based strategy. I work with hundreds of author clients and interview hundreds more per year for The Authors Show radio and I can tell you that the primary reason most authors fail today is the ‘invisibility factor’. If nearly all book buyers are going to use search engines to make book buying decisions, then learning how to create visibility in the search engines becomes the highest priority.

  7. Laurie Pawlik-Kienlen

    Another tip for free book promotion is to write guest blog posts, and ask for a link to your site and your book. That’s better than mentioning it in the comments section, though it is more time-consuming!

  8. Wow, sounds like a very interesting book, Doug. I’d strongly suggest you sign up with HARO. They also have a page on Facebook. And, it seems that many journalists are always on the lookout for this kind of stuff.

  9. I am currently writing a book and looking for some help in promotion. It is a finance/personal development book called The Millionaire Myth. In 180 days I made $1,000,000 starting with just $1. In the book I am going to share some of the ideas on how I did it and some of the false beliefs that people have about money that keep them from being rich. Bob Doyle (From The Secret) has written the foreword for it. Do you have any ideas?

    By the way I currently have a free ebook on my website called ‘7 Reasons why you’re not rich.’ that may give you some ideas of my writing style.

  10. Laurie Pawlik-Kienlen

    Thanks, Amelia, for letting us know that Emerging Novelists doesn’t feature self-published authors…his info has been updated. It’s a great resource for traditionally published authors – I hope other readers find it useful.

    Deanna, thanks again for this article 🙂

  11. Amelia–I am so sorry. I just provided the wrong information in this article without further inquiring into ‘Emerging Novelists’. I’m going to have to edit the information in this article. Again, I sincerely apologize for this. But, I hope that you found the other resources helpful. They are open to self-published authors.

  12. I asked for a review from Emerging Novelists, and I got an email saying that he doesn’t feature self-published authors.

  13. I’m really glad to know that people are finding this article helpful, and I hope these resources do help boost your book’s exposure and sales.

  14. Laurie Pawlik-Kienlen

    I agree – these ARE great ideas – and I know that Deanna is speaking from experience.

    Promoting a book is hard work, and many authors give up too soon. I know I did!