Search engine optimization (SEO) is challenging for bloggers who want to rank high in search results. These SEO tips for WordPress blogs are inspired by a WordPress MeetUp I’ll be attending tonight.
Search Engine Optimization All-in-One For Dummies offers comprehensive SEO tips for all blogs, including WordPress. I find print books easier to learn from because I don’t get distracted, and I can mark the most relevant pages and chapters. If search engine optimization and these blogs with all the popups make your head spin, you’ll love this book. Learn how to use SEO to get your website in the top of the rankings, target different kinds of searches, and attract readers who are specific and motivated to respond.
The more you learn about search engine optimization, the higher your WordPress blog will rank. But don’t be fooled into complacency by the millions of blog posts about SEO. If you’re serious about search engine optimization, dig deeper.
In Search Engine Optimization (SEO) Tips for New Writers, I interviewed a freelance copywriter who specializes in SEO writing. Here, I share the SEO tips that work for my WordPress blogs – inspired by a MeetUp that hasn’t happened yet.
How can this be? How could I possibly share SEO tips for WordPress blogs when I haven’t even attended the MeetUp?
Because I’m on the panel! I’ve been invited to participate in the Expert Panel Q&A: Writing Engaging and Effective Content. Awesomeness.
SEO Tips for WordPress Blogs
Below are my answers to the search engine optimization questions for the panelists. I wanted to prepare my answers in advance, and thought I’d share my thoughts with you…
How I learned search engine optimization
I started writing online content for Suite101 in 2008. I earned a decent revenue stream right away (about $500 per month within a few months), and realized that I was only receiving a cut of Suite’s income. So I started a series of “Quips and Tips” blogs (which I’ve rebranded as Blossom).
My degrees are in Psychology and Education, and I recently earned a Master of Social Work (MSW) from UBC in Vancouver. Blogging is my full-time job. In How Bloggers Make Money – From Ads to eBooks, I describe my best practices.
I honestly never thought I’d say this, but I will be a six-figure blogger this year. It’s incredible.
Books, blogs and websites for SEO tips
Darren Rowse’s Problogger blog is awesome. I read as many books about search engine optimization as I can – because you know what? Everyone is getting SEO tips for WordPress blogs from Problogger, but few people actually invest money in print books. If you take that extra step, you’ll learn more SEO tips for any type of blog, including WordPress.
For instance, in SEO 2016: Learn Search Engine Optimization you’ll learn that the field of search engine has been changing, all led by Google’s onslaught of algorithm adjustments that have decimated some websites while uplifting and building others. Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. In this book, you’ll learn how a WordPress blog’s age, authority, content, and relevancy affects Google’s search results. You’ll discover how to best optimize your website and content to ensure that you’re playing by Google’s SEO rules.
Time spent on writing content for blogs
I’m an entrepreneur and blogging is my job, so I should be spending most of my time writing content. I used to write 90% of the time, but now I’m learning the value of learning what’s happening outside of my blog. So I’m reading Problogger again (I stopped for a long time), researching SEO tips for WordPress blogs, testing the speed of my blogs, ensuring the top posts are optimized, etc.
Writing content is valuable, but so is creating a clean, user-friendly website. It’s like having a physical store. If you don’t dust the cobwebs and keep everything fresh, you get stale and clunky.
4 Best SEO Tips
This is my favorite question: What do you consider to be the top five best practices for optimized web copy? I can only share four specific search engine optimization tips here because it’s lunchtime and I’m starving….
Use specific keyphrases
I found an interesting research article from Columbia Business School on how to encourage readers to click advertisements. The bottom line is that the more specific the keyword or keyphrase, the more likely a reader will click on the ads.
For example, a reader who wants to learn about search engine optimization may search for that term (search engine optimization). It’s popular and easy. But, a high-involvement, highly motivated consumer will use a less popular and more specific keyword or keyphrase. Motivated readers who use less popular search terms are more invested and closer to the product they are searching for, which makes them more likely to go clicky clicky.
That’s why I chose “SEO tips” and “WordPress blogs” as my keywords for this post on search engine optimization for bloggers. Those words are more specific, which means readers are more likely to click on the books or Google adsense advertisements. And if readers click, then I can keep my day job!
Solve a reader’s problem
Almost all my blog posts are tips-oriented. I want to help readers find solutions to their problems. They want to solve their problems, and they’re often looking for quick and easy solutions. One of the best SEO tips for WordPress blogs (and bloggers who want to make money) is to figure out what problems your readers have, and solve them.
It’s very important to know your audience if you’re using search engine optimization to attract readers to your WordPress blog. How do you get to know them? It depends on who they are. If your readers are bloggers or have an online presence, it’s easy. Stalk them. The readers of my most popular blog – Blossom in Your Relationships – don’t have blogs. They leave comments, but they don’t share their real names.
Think like a reader who needs answers
“SEO tips” wouldn’t have been my first choice for this blog post because I don’t get a lot of traffic from the word “tips.” But the Google Keyword Tool told me that SEO tips is searched for approximately 2,400 times a month. Same with “WordPress blogs.” Hence the title of my post is SEO Tips for WordPress blogs.
Your brain is brilliant and you may think you’re thinking like a reader, but you can’t come up with the same answers that Google can. Use the Keyword Tool to get specific, accurate keyphrases.
Experiment with different WordPress plugins for SEO
In My 12 Favorite WordPress Plugins for Bloggers, I describe the All in One SEO WordPress plugin. The authors also offer SEO tips for blogs.
Remember that plugins slow down your site, which will affect your ranking in search results. Are plugins necessary? For me, yes. I’ve found that I can control the snippet in Google’s search results with the SEO plugin. So the drag that plugin causes on my site is worth it.
I welcome your thoughts on my SEO tips for WordPress blogs. If you have any search engine optimization ideas for bloggers, please share!