An experienced web writer shares her search engine optimization (SEO) tips for new bloggers and online writers, and encourages you to learn from her mistakes.
In SEO 2016: Learn Search Engine Optimization, you’ll learn just how age, authority, content, and relevancy affects Google’s search results, and just how you can best optimize your site and content to ensure that you’re playing by Google’s many rules.
In this article, a search engine optimization writer shares what works for her.
“It’s hard for me to believe that just a few years ago, I had no idea what SEO stood for,” says Jenny Evans. “Now I try to explain the ins and outs of search engine optimization to my family and end up saying, “Oh… well… just forget it.” Did I ever think I would have such a good understanding of SEO? No way. But I learned like all web writers do – from my mistakes!”
Search Engine Optimization (SEO) Tips
Here, Jenny shares the three biggest mistakes she made while learning about search engine optimization. For more SEO tips, click on Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site – it discusses keyword relevance, types of search engines, paid-for listings, and much more.
Don’t Write “Whatever You Feel Like”
Every type of writing requires that you consider your audience, but it’s especially true with web writing. With SEO, the primary way readers find you is through search engines. You may write the best article in the world, but it will remain unread if no one is asking questions that will lead them to it.
To increase your blog or website readership, choose a topic that inspires you, and try to think like a reader: what do you want to know about the topic? What would you type into a search engine to find the answer? This exercise will help you find an angle for covering any topic you’re passionate about.
Don’t Write an Article Before Identifying Keywords
New web writers often choose a topic, write an article about it, and then get to work trying to pick keyword phrases out of the text. While this may seem like a logical process, it just doesn’t work with web writing.
Before writing, brainstorm a handful of keywords that would lead your article. Use the Google AdWords tool to find synonyms or related search terms. Narrow the list and write an article around those terms.
Don’t Write Just for the Money
The almighty dollar is the basic motivation for most SEO writers, but it can’t be the sole motivation for writing. Don’t pick a topic you neither know nor care about, even if you think it’s a money-maker. Instead, choose a topic that interests you and write about the solution to a problem in that field – especially if the solution includes a product or service.
Maybe you’ve had a slow earnings week and are starting to panic, but remember that good writing rarely comes from someone simply trying to make a quick buck. Attempting to do so might even hurt your credibility as a web writer, costing you more lost revenue in the future.
Through trial, error, and tutorial, I’ve ridden a sharp learning curve and come a lot closer to mastering SEO writing in the past few years. Now if I can only get around to revamping those old articles full of mistakes #1, #2, and #3…
If you have any questions or thoughts about these search engine optimization tips, please comment below.
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Jenny Evans has spent the last two years writing and ghostwriting search engine optimization articles on a broad spectrum of topics. Her freelance work specializes in early childhood education, and she was a Feature Writer on Suite101.