These five tips for making your blog posts popular again will bring you – and them – to life! You can revive those old things that are languishing in the cellar, all dusty and cobwebby.
In SEO Tips for WordPress Blogs I share that almost all my blog posts are tips-oriented. This makes them evergreen and thus easier to revive. I want to help readers find solutions to their everyday problems. They want to solve their problems, and they’re often looking for quick and easy solutions.
So, one of the best tips for reviving old posts is to blog about subjects that help readers solve their problems. If your old blog posts aren’t practical or solution-oriented, then write a new one today that is. Then, link to it. And promote it on social media.
Below are five other ways to make your old blog posts popular…
Before the tips, a quip: “Genius is the art of taking pains.” – Claude Hopkins.
Isn’t that great? Taking pains will make you a successful writer – if not a genuine genius. Part of being a genius is not letting things go to waste, which is what these tips for reviving old blog posts are all about…
5 Tips for Making Old Blog Posts Popular Again
You are a writer. Don’t be shy about sharing your work. Stand tall, and trust that your little bit of the internet is worth sharing and resharing!
1. Share “new news” in the comments section of the post
On my Quips and Tips blogs, I started using my comments form on old blog posts to describe related research, press releases, etc. For instance, on How I Became a Blogger – Laurie’s Story, I added an excerpt of a current press release about how and why another blogger started blogging.
Commenting on your old posts pulls the post to the front page of your blog, where readers can find it. Plus, extra comments make the post more “weighty” in Google’s eyes, which makes it easier for readers to find. And, the easier it is to find, the more chance it has of being a popular past post!
2. Ask friends and fellow bloggers to comment
I talk about my blog posts to my friends, spouse, writer’s group, book club, etc – and people often share their opinions about the topic. So not only do I ask them to comment online, I actually send them the link to make it easy for them. This is a great way to revive old blog posts popular and involve people from your “real” life in your “cyber” life.
3. Ask a question on an old guest post
One of my favorite posts here on Quips & Tips for Successful Writers is 10 Tips for Achieving Your Writing Goals, by guest author Mark Richard Webb. To make that old blog post popular again, I could ask a question in the comment section, send Mark the link, and ask him to respond. This way, I get two new comments – and I increase the potential for the old post to become popular again.
4. Tweet your old blog posts
I’m revitalizing some of my old blog posts on Quips & Tips for Achieving Goals, and I found one I love — 10 Tips for Improving Your Luck. So, I tweeted it as one of my “oldies but goodies” (another Twitter benefit for writers). Unfortunately no readers commented on it – I’m chalking it up to July 4th holiday absenteeism – but a Twitter friend did RT it (thanks, @suzannelilly of TeacherWriter.net).
5. Submit old articles as guest posts
Dig up one of your favorite old blog posts and ask someone in your blogging community if he or she is interested in posting it (don’t have a blogging community yet? Read 5 Tips for Building a Strong Writers’ Network).
Make it clear that you’ve already posted it on your blog, and give the blogger a reason to post it. Why would his/her readers like your old blog post? Learning to sell your writing by explaining why readers might benefit is an important habit for successful writers; it’ll keep your skills strong for pitching article ideas to magazine editors or book proposals to agents or publishers.
If you’re interested in rewriting your past articles to make them popular again, read Tips for Repurposing Old Blog Content.
If you have any thoughts or comments on making past posts popular, please comment below…