6 Ways to Update and Republish Your Old Blog Posts


Bloggers – both new and experienced – sometimes find it difficult to find new ideas to write about…unless they learn how to re-slant, tweak, and edit their old blog posts. After all, why waste the writing you’ve already done and the ideas you’ve already created?

“Blogging is best learned by blogging…and by reading other bloggers.” – George Siemens.

The more you blog, the better you’ll get — so don’t let a pesky little annoyance like finding ideas to write about get in the way. Like any muscle, good blogging and writing takes practice – and regularly reading other bloggers’ blogs. These ideas for blog posts will help you learn how to rewrite old articles, which will help you build your blogging muscles.





How to Update and Republish Your Old Blog Posts

If you want to make money blogging, read 8 Ways I Make Crazy Money With My Blossom Blogs. I’m currently earning almost $3,000 a day from my Blossom blogs (crazy, I know!!). By the way, my blogs used to be called “Quips and Tips” but I renamed them Blossom. In this article I still refer to them as Quips and Tips.

About updating and republishing old posts; here’s what I do…

1. Identify your blog posts that aren’t popular

6 Ways to Update and Republish Your Old Blog Posts

6 Ways to Update and Republish Your Old Blog Posts

I like to look at my “bottom feeder” blog posts;  they often have great tips for writers and bloggers, but aren’t search engine optimized properly. The reason I update my old and unpopular blog posts is because the title may not be a phrase that readers search for, or perhaps I neglected to put keywords in the url or first two sentences. Instead of ignoring or editing those feeble blog posts, I like to rewrite them, add to them, re-slant them, and freshen them up! Looking at my old articles is one of my favorite ways to get ideas for blog posts. Plus, it reminds me of how much I’ve grown as a blogger.

This tip on how to update and republish old posts on your blog is the opposite of what the popular and professional SEO experts and web marketers recommend, by the way. They encourage bloggers to update the most popular posts. What’s the difference? I’m a writer, not solely an affiliate marketer or small business owner with products and services to sell.

2. Add a new twist to an old blog post

Consider, for example, my article about getting help with blog problems, blips, and crashes. Now that I’m on a shared server with HostGator, I have different things to say about dealing with blog problems. I have more experience now than I did when I wrote that article, and can rewrite it in a compelling, informative way.  I could even answer readers’ questions in my new article, even if I already answered them in the comments section of the original blog post. I might also link back to the original blog post at the end of the new article (since interlinking is a great way to build a strong, successful blog!).

3. Change your mind about something in an old blog article

On my article about personality traits of successful writers, I state that a successful writer “enjoys working independently.” But maybe I’ve changed my mind since then! Maybe now I think successful writers don’t necessarily need to enjoy working independently — they just need to find ways to stay connected with other writers or bloggers. Disagreeing with myself allows me to rewrite old articles and re-evaluate my thoughts and opinions.

4. Update the content in old blog post



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If the information in my Amazon Advertising Tips for Blogs and Websites is outdated, I could update it and call the post “Updated Amazon Advertising Tips for Blogs and Websites.” This is a great idea for blog post because when I wrote that article, I was earning  a few bucks a day in Amazon. Now, I sometimes earn more than $40 a day…so I have more knowledge and tips for bloggers.

5. Incorporate reader comments into a new blog post

I’ve never done this for Quips and Tips for Successful Writers, and rarely do it for my other “Quips and Tips” blogs. But, instead of rewriting an old article, a blogger could summarize reader comments in a new blog post. This is especially effective if the reader disagreed with the article in a thoughtful way.

6. Rewrite, re-slant, or feed off a a guest writer’s blog post

This is another interactive tip for rewriting old articles and get ideas for new blog posts! For example, I posted Mind Mapping for Writers – How to Mind Map a Story or Article by guest writer Daphne Gray-Grant. A reader commented that an article about mind mapping that doesn’t include a visual image isn’t much of an article. So, I could write a new blog post about about mind mapping that includes an image. This satisfies my reader’s need for a visual, and my need to come up with an idea for a blog post. Or, I could add a “Part 2” to Gray-Grant’s article, and extend her ideas.

Read How to Stay Motivated When You’re Starting a Blog if you feel discouraged.

Fellow scribes, do you have trouble coming up with ideas for blog posts? I’d love to hear from you below — especially if you rewrite old articles for your blog. How does it work for you?

xo



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9 thoughts on “6 Ways to Update and Republish Your Old Blog Posts

  • Laurie Post author

    Hey Coach,

    Should you change the date when you update a blog post? It depends on what the post is about, why you’re updating it, how long ago it was written, how much rewriting you had to do, and who you’re writing the post for.

    Blog happy,
    Laurie

  • Donald Trump

    Thats what I am doing with my site just rewiring old quotes quoting the sources and adding my comments. easy way to write content

  • kansas city seo

    A content goldmine – brilliant idea. I think also revisiting or doing “follow up” blogs on an older post that had good traction is an extension of this idea.

  • Laurie Pawlik-Kienlen

    Great questions, Jperez!

    No, you don’t have to completely delete old blog posts — I don’t think that’s good for your blog standing. I also don’t recommend adding more to already written blog posts.

    Instead, spin off your old blog posts. That is, edit, revise, and rewrite them so they’re different enough to make a difference. You’re creating new blog posts — and you may even get more ideas for blog posts!

    I hope this makes sense…if not, let me know…

    Happy blogging,
    Laurie

  • Jperez

    Hello and thank you for such a great post! This will be somewhat lenthy but i think many bloggers will probably have this question. In reading this post I get somewhat confused about re-writing blogs. I have read so many articles about re-writing and my question(s)are as follows. Do you have to completly delete old blog posts, and write them again using more concrete keywords or edit them and give new titles. I have a blog in spanish dedicated to teach people the importance of learning certain skills in the work at home industry and make money. I have over 100 posts in a blogger blog but I’m not earning what I think I should. I see my blog as an experiment but I think that should be earning more than pennies a day. I am thinking about re-writing everyblog entry finding more compelling titles and lables that match the content. Do you recoment rewriting each post, title and lables or adding more to the already written entries, and revise lables?

  • Laurie Pawlik-Kienlen

    Thanks for your comments! Sometimes the hardest part of blogging is finding ideas to write about, which is why bloggers need several tried-and-true methods to keep our blogging consistent.

  • Kansas City Marketing

    I really liked your first idea about going back to old posts and offering different perspectives, insights and so on. I’ve been doing this method for the past 3 months and have received more comments and looks.

  • Alexandra

    I think reworking old posts is a great idea. I have been blogging for nearly a year now and I’ve been pondering what to do with some of those posts that somehow didn’t get the attention I think they deserve 😉

    This ist just the proverbial “kick in the butt” that could get me started, thanks!