Bloggers – both new and experienced – sometimes find it difficult to find new ideas to write about…unless they learn how to re-slant, tweak, and edit their old blog posts. After all, why waste the writing you’ve already done and the ideas you’ve already created?
“Blogging is best learned by blogging…and by reading other bloggers.” – George Siemens.
The more you blog, the better you’ll get — so don’t let a pesky little annoyance like finding ideas to write about get in the way. Like any muscle, good blogging and writing takes practice – and regularly reading other bloggers’ blogs. These ideas for blog posts will help you learn how to rewrite old articles, which will help you build your blogging muscles.
How to Update and Republish Your Old Blog Posts
If you want to make money blogging, read 8 Ways I Make Crazy Money With My Blossom Blogs. I’m currently earning almost $3,000 a day from my Blossom blogs (crazy, I know!!). By the way, my blogs used to be called “Quips and Tips” but I renamed them Blossom. In this article I still refer to them as Quips and Tips.
About updating and republishing old posts; here’s what I do…
1. Identify your blog posts that aren’t popular
I like to look at my “bottom feeder” blog posts; they often have great tips for writers and bloggers, but aren’t search engine optimized properly. The reason I update my old and unpopular blog posts is because the title may not be a phrase that readers search for, or perhaps I neglected to put keywords in the url or first two sentences. Instead of ignoring or editing those feeble blog posts, I like to rewrite them, add to them, re-slant them, and freshen them up! Looking at my old articles is one of my favorite ways to get ideas for blog posts. Plus, it reminds me of how much I’ve grown as a blogger.
This tip on how to update and republish old posts on your blog is the opposite of what the popular and professional SEO experts and web marketers recommend, by the way. They encourage bloggers to update the most popular posts. What’s the difference? I’m a writer, not solely an affiliate marketer or small business owner with products and services to sell.
2. Add a new twist to an old blog post
Consider, for example, my article about getting help with blog problems, blips, and crashes. Now that I’m on a shared server with HostGator, I have different things to say about dealing with blog problems. I have more experience now than I did when I wrote that article, and can rewrite it in a compelling, informative way. I could even answer readers’ questions in my new article, even if I already answered them in the comments section of the original blog post. I might also link back to the original blog post at the end of the new article (since interlinking is a great way to build a strong, successful blog!).
3. Change your mind about something in an old blog article
On my article about personality traits of successful writers, I state that a successful writer “enjoys working independently.” But maybe I’ve changed my mind since then! Maybe now I think successful writers don’t necessarily need to enjoy working independently — they just need to find ways to stay connected with other writers or bloggers. Disagreeing with myself allows me to rewrite old articles and re-evaluate my thoughts and opinions.
4. Update the content in old blog post
If the information in my Amazon Advertising Tips for Blogs and Websites is outdated, I could update it and call the post “Updated Amazon Advertising Tips for Blogs and Websites.” This is a great idea for blog post because when I wrote that article, I was earning a few bucks a day in Amazon. Now, I sometimes earn more than $40 a day…so I have more knowledge and tips for bloggers.
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5. Incorporate reader comments into a new blog post
I’ve never done this for Quips and Tips for Successful Writers, and rarely do it for my other “Quips and Tips” blogs. But, instead of rewriting an old article, a blogger could summarize reader comments in a new blog post. This is especially effective if the reader disagreed with the article in a thoughtful way.
6. Rewrite, re-slant, or feed off a a guest writer’s blog post
This is another interactive tip for rewriting old articles and get ideas for new blog posts! For example, I posted Mind Mapping for Writers – How to Mind Map a Story or Article by guest writer Daphne Gray-Grant. A reader commented that an article about mind mapping that doesn’t include a visual image isn’t much of an article. So, I could write a new blog post about about mind mapping that includes an image. This satisfies my reader’s need for a visual, and my need to come up with an idea for a blog post. Or, I could add a “Part 2” to Gray-Grant’s article, and extend her ideas.
Read How to Stay Motivated When You’re Starting a Blog if you feel discouraged.
Fellow scribes, do you have trouble coming up with ideas for blog posts? I’d love to hear from you below — especially if you rewrite old articles for your blog. How does it work for you?