These tips on how to write relationship articles will improve your website traffic and your blogging skills. I’ve been writing articles about love and relationships since the dinosaurs roamed the internet, and have learned a thing or two about web writing.
Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content is full of awesome tips on writing articles for websites. She shows writers how to choose words well, write with economy, and show your honest empathy for your readers. You’ll not only learn how to write articles for websites, you’ll also discover how to tell a story really, really well.
Back in 2009, I wrote 8 Web Writing Tips From Bloggers. That was when I was just learning how to write relationship articles for websites (I was a Suite101 web writer at the time). Now – seven years later – I’m revisiting those web writing tips. I’ve been blogging this whole time, and have learned different ways to write relationship articles for websites. Some ways work, others don’t. Some ways work really well, but I don’t have time for them! Other ways are overdone by other online writers, so they need to be abandoned. You’ll see what I mean…
One of the most important things you need to know when you’re learning how to write relationship articles for websites is that there are exceptions to every rule. Here are the “rules” for writing online…and my experience with those rules.
How to Write Relationship Articles for Websites
Are you writing for your own blog or a relationship column or website? Are you sharing your personal relationship experience, offering relationship advice, or writing as an expert? Before you start writing articles or blog posts, figure out what you’re doing online.
These tips will not only help you write relationship articles, they’ll also help your content and website be found. After all, what’s the point of writing online if you’re not read?
Spend a LOT of time researching the right keywords
This wasn’t in my original “web writing tips” post, but it should have been. I spend at least 20 minutes searching for the write keyword phrase before I write my blog posts. I try to find keyword phrases that bloggers and writers actually search for, not phrases that are cute or witty.
It took me forever to find the key phrase “how to write relationship articles for websites.” Surprisingly, not many readers are searching for web writing tips, online writing strategies, or ways to blog better. So I decided to go out on a limb with a keyword phrase that I wouldn’t have chosen otherwise.
Expect the unexpected
I’m constantly amazed by which relationship articles are popular, and which aren’t! I know there are a huge variety of factors that help determine which articles rise to the top of all the relationship websites, but I’m always surprised by how my articles shake out.
Here’s one thing you can expect when you’re writing relationship articles for websites: the most popular topics (such as “love quotes” or “online dating websites”) won’t get you to the first page of Google’s search results. Why? Because there are a gazillion articles on those topics.
Link to other relationship articles and websites
Professional web writers and bloggers encourage us to link to unknown or interesting references, so readers can learn more. I don’t do this.
Professional online writers also encourage us to ensure links open in a new window so your readers navigate away from your article and never return. I do this.
Learn how to richly keyword your blog posts
I definitely use search engine optimization – and I encourage all writers who want to learn how to write relationship articles for websites to consistently update their SEO skills.
SEO research is based on which words are most popularly used to search for something. That’s why I discarded “web writing tips” as a keyword phrase for this article. When you use keyword research to write relationship articles for websites, you might not get a pretty, smooth or even correct sounding phrase. But, you will get traffic. You’ll attract blog readers who want advice or tips about their relationships. And you may even keep those readers.
Pick practical, descriptive titles for your website articles
Don’t give in to the temptation to give an article or blog post a clever title! Titles can be catchy – but more importantly, they should be concise. They must contain keywords that describe what specifically the relationship article is about, and accurately describe what the reader should expect.
A practical, descriptive title can be a question (eg, How Do You Write Relationship Articles for Websites?). Accurate and descriptive titles with important keywords or phrases are very good for search engine optimization.
Use subtitles that are optimized for search engines
One of the best ways to make your copy both “skim friendly” and effective is with well-written headlines and subheads. Your readers should be able to skim your headlines and subheads to get all the major points of your article. This helps them decide whether or not to read deeper.
Write a mixture of both short and long relationship articles
My relationship articles used to be approximately 500 words long. Now, they’re almost always over 1,000 words! That’s because I like to write, and I’ve learned how to write relationship articles for websites. This doesn’t mean I stuff my articles with nonsense or tangential advice. It means I give lots of information and tips, and sometimes even stories. I almost always offer examples when I write relationship articles.
Tell a good relationship story in as few words as possible
Nobody wants to read long relationship articles, but we all love a good story! Even the most fascinating relationship articles can be difficult for readers to stick with. So, keep your articles and blog posts crisp and compelling. You want your core message to be the focus of your article, with minimal irrelevant stories or bunny trails.
Be consistent with your relationship articles
If you have your own website or blog, maintain a consistent theme. Blog frequently – don’t give readers a chance to forget who you are! Reduce the barriers that prevent readers from commenting on your relationship articles, such as log-ins, captchas and email verifications.
Focus on interactivity and community
Professional online copywriters and web writers always encourage us to respond to comments left by readers. Responding to comments helps you promote your blog and increase readership, pepper your site with links, encourage more contributions from visitors, etc. The difference between relationship articles on websites and relationship articles in print is that websites are interactive, right?
I can’t respond to the comments readers leave on my relationship articles. My websites are too busy, and readers ask for personal advice. So this is one of those web writing tips I can’t do anymore. I used to respond to every comment, but I simply don’t have the time now.
What do you think of these tips on how to write relationship articles for websites? I welcome your thoughts below…but I may not respond to every comment…