Home > Blogging > Increasing Traffic > How to Make an Old Blog Post Popular Again

How to Make an Old Blog Post Popular Again

how to make an old blog post popular againWhy let your old blog posts gather dust? Here are a few ways to make your old blog posts popular again – and not just by tweeting them. Highlight the best of the past and keep creating new content is the secret to attracting and keeping readers!

After all, why waste the work you’ve already done and the ideas you’ve already created?

Before the tips, a quip:

“Blogging is best learned by blogging…and by reading other bloggers.” – George Siemens.

It’s the same with writing! The more you write or blog, the better you’ll become. Like any muscle, good blogging and writing takes practice – and constant reading of blogs and writers you enjoy. I earn a full-time income from my blogs and wrote an ebook called 75 Ways to Make Money Blogging to explain how.

And, here are five ways to revive old blog posts…

How to Make an Old Blog Post Popular Again

Add a new twist to an old blog post

Consider, for example, my 7 Traits of Successful Writers blog post. To revive it and attract new readers, I could add a new introduction describing why traits of successful writers are especially relevant now. I could find a current hook that will satisfy my old readers and intrigue new ones. I wouldn’t have to rewrite the whole thing — just enough to make it different — and I could even link back to the original post at the end of the new one (interlinking is a great way to build a stronger blog!).

Change your mind about something in your old post

One of my traits of successful writers is “enjoys working independently.” But maybe I’ve changed my mind: now, I think successful writers don’t necessarily need to enjoy working independently — they just need to find ways to stay connected with other writers or bloggers. This satisfies their need for interdependence and their desire to be a successful writer! Disagreeing with myself allows me to keep most of my original post, rewrite a few points, and thus effectively revive old blog post.

Modify old blog posts for new readers

This is an easy tip for reviving old blog posts and getting more readers! For instance, I could simply change “7 Traits for Successful Writers” to “7 Traits for Successful Bloggers” (and offer new information, of course). I wouldn’t simply slap a new title on an old blog post, but I could rewrite it with a different audience in mind. This is especially helpful if you’re writing about a boring topic!

Update the content in old blog post

If the info in my Amazon Advertising Tips for Writing Blogs and Websites is outdated, I could update the content and call the post “Updated Amazon Advertising Tips for Blogs and Websites.” Or, if enough readers made solid comments on my How to Make Money Blogging for Writers article, I could use their tips, credit them, and call my new post “Updated – How to Make Money Blogging for Writers.”

Turn a guest writer’s post into something new

This is a fun way to revive old blog posts and attract new readers…for example, Mark Richard Webb wrote 10 Tips for Achieving Your Writing Goals on Quips and Tips for Successful Writers about six months ago. If I wanted to repurpose that post, I could write “10 Ways Not to Achieve Your Writing Goals” and turn his tips around (sort of a satirical spin on his original ideas).

If you’re curious to see how popular writing blogs attract and keep readers, check out the Best Blogs About Writing.

Do you want write for a living? Join the Writers Work Community and get professional career training, writing tools, an online portfolio, and more.

Need encouragement? Sign up for my weekly "Echoes of Joy" email - it's free, short, and energizing. Like me!

How do you make old blog posts popular again? Comments welcome below…

Leave a Reply

Your email address will not be published. Required fields are marked *

8 thoughts on “How to Make an Old Blog Post Popular Again”

  1. Laurie Pawlik-Kienlen

    Thanks for your tip, Sam. Great idea, to rewrite an old blog post for a new audience. So, I could rewrite this article for a “mommy bloggers” audience, or a “fiction bloggers” one. Cool!

  2. Rewriting your old blog posts for a new, different audience is one of the best ways to repurpose old content. For example if you wrote an article on characterization for fiction writers, then rewrite it for nonfiction writers.

  3. Laurie Pawlik-Kienlen

    No problem; I’m glad these blog tips were helpful. There really is alot of great info in old blog posts…they deserve to be highlighted!

  4. The idea came from a fellow blogger — she emailed me with the question and asked for ideas.

    One thing I neglected to include: readers may not even remember your old blog posts — so won’t be offended by re-reading the “oldies but goodies.” People have short memories!

    I read my own blog posts from last month, and can barely remember writing them! I’ve read books several times, and not remembered certain parts (but other parts totally stick out because they resonate with me. You can’t predict what will resonate with readers — but you can rest assured the won’t remember everything you’ve written.

    While writing these tips for repurposing old blog content, I kept wondering if I’m encouraging bloggers to simply re-post old stuff — that’s certainly not my intention.

    Anyway, thanks for your comment and compliment, George!

    .-= Laurie PK´s last blog ..5 Tips for Repurposing Old Blog Content =-.

  5. Well Laurie, this is me cruising through my archives!

    Thanks for one of the most useful blogging posts I’ve seen in a while.

    Ya know, it’s why I keep coming back for more. Your spin on topics is always unique, fresh, useful.

    .-= Tumblemoose´s last blog ..Father’s Day In Spain =-.