Why let your old blog posts gather dust? Here are a few ways to make your old blog posts popular again – and not just by tweeting them. Highlight the best of the past and keep creating new content is the secret to attracting and keeping readers!
After all, why waste the work you’ve already done and the ideas you’ve already created?
Before the tips, a quip:
“Blogging is best learned by blogging…and by reading other bloggers.” – George Siemens.
It’s the same with writing! The more you write or blog, the better you’ll become. Like any muscle, good blogging and writing takes practice – and constant reading of blogs and writers you enjoy. I earn a full-time income from my blogs and wrote an ebook called 75 Ways to Make Money Blogging to explain how.
And, here are five ways to revive old blog posts…
How to Make an Old Blog Post Popular Again
Add a new twist to an old blog post
Consider, for example, my 7 Traits of Successful Writers blog post. To revive it and attract new readers, I could add a new introduction describing why traits of successful writers are especially relevant now. I could find a current hook that will satisfy my old readers and intrigue new ones. I wouldn’t have to rewrite the whole thing — just enough to make it different — and I could even link back to the original post at the end of the new one (interlinking is a great way to build a stronger blog!).
Change your mind about something in your old post
One of my traits of successful writers is “enjoys working independently.” But maybe I’ve changed my mind: now, I think successful writers don’t necessarily need to enjoy working independently — they just need to find ways to stay connected with other writers or bloggers. This satisfies their need for interdependence and their desire to be a successful writer! Disagreeing with myself allows me to keep most of my original post, rewrite a few points, and thus effectively revive old blog post.
Modify old blog posts for new readers
This is an easy tip for reviving old blog posts and getting more readers! For instance, I could simply change “7 Traits for Successful Writers” to “7 Traits for Successful Bloggers” (and offer new information, of course). I wouldn’t simply slap a new title on an old blog post, but I could rewrite it with a different audience in mind. This is especially helpful if you’re writing about a boring topic!
Update the content in old blog post
If the info in my Amazon Advertising Tips for Writing Blogs and Websites is outdated, I could update the content and call the post “Updated Amazon Advertising Tips for Blogs and Websites.” Or, if enough readers made solid comments on my How to Make Money Blogging for Writers article, I could use their tips, credit them, and call my new post “Updated – How to Make Money Blogging for Writers.”
Turn a guest writer’s post into something new
This is a fun way to revive old blog posts and attract new readers…for example, Mark Richard Webb wrote 10 Tips for Achieving Your Writing Goals on Quips and Tips for Successful Writers about six months ago. If I wanted to repurpose that post, I could write “10 Ways Not to Achieve Your Writing Goals” and turn his tips around (sort of a satirical spin on his original ideas).
If you’re curious to see how popular writing blogs attract and keep readers, check out the Best Blogs About Writing.
How do you make old blog posts popular again? Comments welcome below…