How to Find Online Writing Markets and Write for the Web

Web writing can be lucrative for freelance writers – if they know how to find online writing markets! These five tips for web writing are inspired by freelance writer Susan Johnston’s recently released The Urban Guide to Online Writing Markets.

“I’m an avid seeker of online writing opportunities,” says Johnston, “and I noticed there wasn’t a good directory for that area. So, I decided to create one.”

That’s a perfect example of seeing a need and filling the gap. Johnston’s eBook combines a directory of online writing markets with samples of successful query letters and “loads of tips on contacting editors, sleuthing out new markets, and more.” She explains the benefits of writing for websites, how to write follow up letters to editors, and shares other places to find online markets (bonus tips!). To learn more, go to The Urban Guide to Online Writing Markets. And, here are a few ideas for finding online writing opportunities…

How to Find Online Writing Markets and Write for the Web

1. Figure out what type of online market you want to write for. The internet is your oyster! You can write for e-zines or content sites such as Suite101 or You could dive into the world of bidding sites, such as or – or you could write for the websites of national magazines like Reader’s Digest or Health. One of my favorite online sites to write for is MSN Health (they don’t have a print magazine, just online content). Each of these online writing markets has pros and cons, which Johnston describes in The Urban Guide to Online Writing Markets.

2. Think strategically about how to earn money writing. Here’s one of my favorite freelance writing tips, from a widely published feature writer: “Analyze your revenue performance periodically to see what’s working, what’s not, and where the opportunities are,” says Emmy-award winner Iyna Bort Caruso. “Then adjust your business plan accordingly. Market aggressively. Send out queries and Letters of Introduction, get your URL on as many relevant website directories as possible, network with other writers and be generous with leads and advice, and experiment with joining organizations to see where the returns are.” It doesn’t matter whether you want to earn a living as a novelist, blogger, or freelance web writer…you need to be strategic about your career.

3. Learn the difference between writing for print and writing for online readers. Some web editors ask for articles that are search engine optimized, while others just require well-researched, well-written articles. Several web editors have asked me to write my article in a slideshow format (each tip in the article has its own slide or window), and others have asked me to link to other articles in their website. A great way to learn the difference between print and online writing is to explore popular content sites, such as Yahoo, MSN Health, and WebMD. Watch for linking strategies, slideshow presentations, and search engine optimization.

4. Write a professional query letter. Some freelance writers don’t have as much respect for online writing as they do print writing…but I think writing for money is writing for money! I earn a living as a full-time freelance writer and blogger, and I tend to prefer online writing over print. If you’re a writer who wants to earn money, you need to treat web writing as seriously as you do print writing. Write professional query letters, follow up with the editor in a few weeks, be clear about your writing assignment and pay rates, and meet all your deadlines.

5. Be open to writing for different online markets. Until I read Johnston’s eBook, I didn’t realize how many web writing markets there are! An online writer could stay busy for years with her list of possibilities – some of which accept reprinted articles, which is a big plus. Topics include finance, entertainment, grandparenting, dating, web development, freelance writing, and more. Johnston also lists the online markets by pay rates, so if you wanna make money writing right now, you know where to pitch.

Writer's Market 2020: The Most Trusted Guide to Getting Published
Writer's Market 2020: The Most Trusted Guide to Getting Published - Yes, you CAN get published! It's not impossible - but only if you're willing to do the work. Writer's Market 2020 offers thousands of opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards and literary agents — and even new playwriting and screenwriting sections.

What’s your favorite online magazine or website to write for – and what doesn’t work for you? Please comment below…

Susan Johnston is a Boston-based freelance writer and blogger who has covered business and lifestyle topics for The Boston Globe, The Christian Science Monitor,, Yahoo! HotJobs, and many other publications. Visit The Urban Muse or follow her on Twitter.

Need encouragement? Stay in touch!

Get my free, faith-based "Echoes of Joy" email. Once a week, short and sweet.

* indicates required

Leave a comment

Your email address will not be published. Required fields are marked *

10 thoughts on “How to Find Online Writing Markets and Write for the Web”