First, here’s a quip about writing that can be applied to blogging:
“That’s the essential goal of the writer: you slice out a piece of yourself and slap it down on the desk in front of you,” says science fiction and fantasy writer Stephen Leigh. “You try to put it on paper, try to describe it in a way that the reader can see and feel and touch. You paste all your nerve endings into it and then give it out to strangers who don’t know you or understand you.”
Leigh wasn’t talking about blogging per se – but he could’ve been! Bloggers share their personal lives and opinions with strangers, try to be as clear as possible, and hope the post doesn’t hit the fan. If you want to learn hardcore blogging tips, read Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results.
And, here are a few tips on goal setting for successful bloggers…
7 Types of Blogging Goals to Set for Your Blog
This is a summary of the seven different types of goals you can set for your blog. You can put all seven into practice, or just focus on the goal that resonates with you.
Research different ways of promoting your blog
Many bloggers have written many articles on increasing blog readership, and most of their tips are valuable. But, many don’t offer new or different marketing tips – so I challenge you to try unusual ways to promote your blog over the next year. Make it your goal to try a new way to promote your blog every month, and keep doing what works! Listen to your gut; you may hold the key to a valuable way of increasing your readership that can’t be found in those articles about blogging.
Set financial goals for your blog
My long-term intention is to earn a solid living as a blogger, and my financial goal for the next six months is to earn $2,000 per month from my affiliate programs. Not everyone has the time, ability, or inclination to build their blog(s) this way – but many bloggers have an extra hour or two a week to play with Google Adsense or Amazon ads on their blogs. What’s a realistic financial goal for your blog? One way to determine this is to take the figure you’re earning now, double it, and make it your intention to earn the new amount in six months. For money-making tips, read How to Make Money Blogging for Writers.
Find new affiliate programs for your blog
I love being part of the BlogHer network, and not just because of their amazing affiliate program. It’s a great feeling to be part of a bigger piece of the internet – especially one that encourages women to express themselves through their blogs. My goal for my blogs is to find other affiliate programs that I’m proud to be part of – this is one of those “win-win” types of goals for bloggers.
Create a series of blogs (a goal that keeps bloggers busy!)
One of my blogging goals is to build a “Quips and Tips empire” – a series of blogs that are quips and tips-based. If your blog is established or you want to branch out in a different direction, consider starting another blog – a sister blog, perhaps. Your blogs will make each other stronger, and perhaps increase your readership. If you’re thinking about starting a second or third blog, you may find 8 Tips for Maintaining More Than One Blog helpful.
More comments from your blog readers
Are you getting too many comments? (yeah, right – how many bloggers can say that?). Are you never or rarely hearing from readers? Are you hesitant to allow readers to comment on your posts because they might disagree, make fun, or post nasty comments? Reader comments are a sign of a healthy blog and a great goal for both new and established bloggers.
Write and publish more guest posts
Inviting bloggers to write articles can take time and energy – and it can also bring new life to your blog. Perhaps a goal for your blog for the new year can involve posting one new guest post a month. Or, you could focus on writing guest posts for other blogs and increase your blog’s visibility that way. For tips on guest posting, read 5 Tips for Inviting Guest Bloggers to Blog For You – which was written by a guest blogger!
Commit to less of one type of blog goal, and more of another
What do you want to reduce on your blog – and what do you want to increase? For instance, one of my goals is to be less formal and more personal. My Quips and Tips blogs are quite structured and tips-based; my goal for the next six months is to inject a little more personality and voice into my posts. What do you want more or less of in your blogging life? Write it down, and post it where you can see it.
Remember to regularly reevaluate your blogging goals. Don’t be afraid to set goals you aren’t sure you can achieve; just be aware of the signs your blogging goals aren’t working for you. Keep your goals somewhere you can see them, and change or eliminate them if they don’t seem to be growing your blog.
If one of your blogging goals is to write more blog posts but you struggle with ideas, read What Should I Blog About? 5 Tips for Bloggers Who Have No Ideas.