After Writing an E-Book – Pricing, Marketing, and Landing Pages
What do writers do after writing an eBook? After all, writing eBooks isn’t just about researching, editing, and making money! Successful authors also need to know about pricing, creating landing pages, marketing, and selling their eBooks.
Here’s what one successful writer says about his line of eBooks:
“Since writing my first eBook, I’ve learned better formatting tricks,” says UK-based freelancer Andy Hayes. “Out with the clipart, in with the whitespace. I’ve started to get more comfortable with this medium, and have rediscovered my writer’s voice, relaxed tone, and flow. I’d rather my eBooks read like a story, not like a stuffy brochure. I think my first book was a little too ‘rehearsed’…”
Here, Hayes answers all my questions about what comes after the writing part. If you’re working on an eBook – even if it’s not your first – you’ll find How to Write and Publish Your Own eBook in as Little as 7 Days helpful.
And, here are several tips on eBook pricing, landing pages, marketing, and selling…
What Happens After Writing an eBook?
Instead of blindly forging ahead after writing my eBook about firing up the writing muse, I decided to pick the brains of a successful eBook author. Here’s what he says about what comes after writing eBooks…
What are the titles of your eBook(s), and what are they about?
Andy Hayes: My goal is to create a comprehensive eLearning environment for small businesses in the travel and tourism industry, who need help with online technologies. My books (which I call guides) cover topics such as copywriting, social media and community building, Google Analytics, Search Engine Optimization, and marketing tips and strategies. Books about website usability are coming soon. My niche is tourism, but most of the examples in the guides are universal.
Small businesses can’t afford expensive consulting firms. Plus, there are so many “do-it-yourself” entrepreneurs out there! So, offering a set of no-hassle, easy-to digest eBooks seemed like the logical solution. (Andy saw a need, and filled it…if you’re writing an eBook, are you filling a need?)
How much do your eBooks cost, and where can people buy them?
I’ve split them up into three “product lines” which correlate to costs.
- TOP Secrets, which are free
- Just What Works, which are $20-$40
- Mastery Guides, which are over $40.
The costs also roughly relate to the complexity of the book. I market them by the topics; all the eBooks are available online on my Web site.
How do you determine the price of your eBooks?
Market research and a bit of guesswork 🙂 . E-Books are still in a funny territory. For example, my Google Analytics eBook costs almost twice as much as a print book. I justify charging more because of the immediacy factor, plus my expert knowledge with the latest updates.
I’ve heard the pricing rule is that a reader should get 10x the value out of your book. So, if your book is $100 then the reader should expect $1,000 in value. But if that’s right, then I’m undercharging!
How many pages are your eBooks, and are they single or double spaced?
The length really depends on the topic. For me, I’m done when I’m done. If a bunch of screenshots makes the book longer, fine. On average my books are 20-40 pages, but I do follow the rule of less is more, so cut to the chase. And single or double spacing? Neither…1.5!
Does font or font size matter? What did you choose?
I use Georgia because it’s my corporate font. But otherwise, keep in line with your brand. Choose a large enough font size that is easy for people to read online.
Did you have a proofreader or editor? Did you hire anyone to help you write and promote your books?
I always have a proofreader because I’m a terrible at spotting my mistakes and editing my writing. I partner with others to write eBooks when I need their expertise or skills. Otherwise, it’s just me! I make sure I always have some feedback during the review process, because it’s important to get some external perspective on if you’re on track.
Have you sold copies through Amazon? If you’re not on Amazon, why not?
I’m not on Amazon. Should I be? Oh my, am I missing out?
Do you have any advice on creating landing pages, or selling eBooks through third parties (eg, Amazon, e-junkie, etc)?
Well, the obvious things:
- TEST. Make sure your payment gateway works from start to finish. If you change something, test again.
- Get feedback. Yes, give away copies if you have to, but feedback is really important.
- Always be testing your landing pages to see if you can get your conversions up. Remember, the best conversion rates are in the single digits!
- Study other popular sales pages to see what they’re doing.
3 Tips for eBook Writers
- Before you start, answer these questions: What value does this offer my target reader? Do I understand the problem it solves? What specific steps will I take to market it? If you can’t answer these questions, you’re not ready to sell your eBook.
- While you write, remember that “less is more.” And, get feedback on final drafts to ensure the concepts are clear and nothing is missing. Deadlines are great, but it’s worth going beyond them if your book just isn’t ready.
- After you start selling your eBook, will you update it regularly…or at all?
Hayes also encourages writers to define what “success” means to them, before they write and market their eBooks. Will you consider yourself successful if you sell 40 copies? 4,000 copies? 400,000 copies? Define your measure of success after writing your eBook, before launching it.
To learn more about selling your eBook, read 6 Ways to Promote Your Book for Free – Book Promotion Tips.
And if you have any questions or thoughts on what to do after writing an eBook, please comment below.
Andy Hayes is a UK-based entrepreneur and freelance writer. Connect with him on Twitter, @andrewghayes, or via his two sites: an online travel lifestyle magazine, Sharing Travel Experiences, and his tourism marketing site, Travel Online Partners.